Sales system
A clear pipeline, a playbook that converts, follow-up that never drops a lead, and a trained, accountable sales team. Measured weekly: conversions, sales cycle length, average order value.
Sales & marketing systems for established Indian SMEs
Sales and marketing that make revenue predictable.
We build the sales and marketing system your team owns and runs, so growth stops depending on you.
A 30-minute call, no pitch. We work with established businesses doing ₹1 crore+ in revenue.
- Built and run by founder Gajanan Shewale: 10+ years building sales and marketing systems across 10+ companies and 7 industries
The problem
More leads won't fix flat revenue. A leaky sales system will keep losing them.
You're not short on effort. You're running ads, taking calls, chasing follow-ups. But the numbers don't add up: spend goes up, revenue stays flat. Sound familiar?
Here's the part most people miss: the problem usually isn't traffic. It's that good leads leak out of a sales process with no qualification, no follow-up, and nothing written down.
More leads don't plug the leak. A system does.
How it works
How we build The Revenue Engine
Five phases. Each one ends with something concrete you can see and use.
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1
Map, see exactly where revenue leaks
We audit how leads come in and where they fall out, and what marketing really costs you per qualified lead.
You get: a one-page revenue map and the 2-3 fixes with the biggest payback.
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2
Qualify, stop chasing the wrong leads
We define what a good lead looks like for your business and install a simple grading system, from cold list to ready-to-buy.
You get: a lead standard and a clean pipeline with named stages.
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3
Convert, give your team words that work
We build the playbook: first-call openings, the right questions, offer framing, objection responses, and a closing approach for your buyer.
You get: a documented sales playbook your team is trained to run without you.
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4
Follow Up, win the deals you're leaving on the table
We install a follow-up and nurturing cadence so warm leads don't go cold, with one place to track every conversation.
You get: a follow-up system and a single record of every lead.
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5
Run It, make it a rhythm, not a one-off
We set up the weekly review, the accountability, and a live dashboard, then train an internal owner.
You get: a weekly operating rhythm, a revenue dashboard, and a trained owner, so it runs without us.
Typical first build runs over 3-4 months. Your audit shows quick wins in the first week.
What we build
Three systems. One build order.
Everything we install is concrete, documented, and measured on a dashboard. No vague advice, no reports that sit in a drawer.
Marketing system
Campaigns that report cost per qualified lead and ROI, not just activity. Built after the sales system, so every lead lands in a process that converts instead of leaking.
AI & automation
Workflows and AI agents that do the repeatable work: follow-up, reporting, lead qualification, and content. Woven into every system we build, so the machine runs on its own.
The order matters. 1. Online presence first, because every buyer checks you online before they trust you. 2. Audit and find where revenue leaks. 3. Sales system before marketing, because more leads into a leaky sales process is money burned. 4. Marketing with measured ROI. 5. Operations and finance, so growth doesn't break the business. AI and automation are built into every step.
When you're ready to scale
When you're ready to scale, you don't need five more vendors.
Once your growth systems are running, Brighterr becomes your single accountable partner for the rest of your business: tax, regulatory & M&A and deal advisory, cybersecurity, cloud, and operations, delivered by dedicated resources, all under one roof.
- Sales & marketingbuilt in-house
- Tax, regulatory & M&Adeal advisory
- Cybersecuritydedicated resources
- Clouddedicated resources
- Operationsdedicated resources
You get the focus of a specialist and the simplicity of one point of contact. We stay accountable for the outcome; you stop chasing five different vendors.
When the stakes get higher, this isn’t a loose referral list. Finance, tax & deal advisory is led by Jagannathan M, a Chartered Accountant and former Director at KPMG Deal Advisory (M&A & PE), with 15+ years in deal advisory and cross-border tax. Fractional CFO, fundraising, M&A, due diligence, corporate restructuring, the finance and deal work done by someone who’s done it at the top, with Brighterr accountable for the whole engagement. Meet the team →
Sales, marketing and AI are built in-house. Finance, tax & deal advisory is led by a named partner. Cybersecurity, cloud and operations run through dedicated resources at Brighterr. Honest about who does what, accountable for all of it.
Why Brighterr
One accountable partner. Real specialists. No false bench.
We're honest about how we work, because that's rarer than it should be.
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Sales & marketing is our core, built in-house.
This is founder Gajanan Shewale’s own discipline: 10+ years building sales and marketing systems across 10+ companies and 7 industries. You work directly with the person who built the method.
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The rest runs through real, named people.
Finance, tax & deal advisory (fractional CFO, fundraising, M&A) is led by Jagannathan M, a Chartered Accountant and former Director at KPMG Deal Advisory. Cybersecurity, cloud and operations are delivered by dedicated resources at Brighterr. (Gajanan personally built business-consulting, cybersecurity and credit-rating verticals, so this isn’t a stretch; it’s where he comes from.)
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We build capability, not dependency.
Agencies keep you hooked. We hand you a system you own and the training to run it.
Gajanan built and lost his own first venture, then spent the decade since learning growth the hard way. Brighterr is the partner he wishes he’d had. Read the full story →
Free checklist
Not ready to talk? Find your leaks yourself first.
Get The Revenue Leak Checklist, the same 12 checks we run in a paid audit. Score your own sales process in 10 minutes and see where deals are slipping.
- Spot the 3 most common places SME revenue leaks
- A simple way to grade your leads (so you stop wasting time on cold ones)
- The weekly rhythm that keeps a sales process honest
Free revenue audit
Find out where your revenue is leaking, free.
A 30-minute call. We map your sales process, point to your biggest leak, and tell you honestly whether a system is worth building. No deck, no obligation.
Worst case, you leave with a clear picture of your funnel. Best case, we build you an engine you keep.