Privacy Policy

1. Who we are

This Privacy Policy explains how Brighterr (“Brighterr”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website or contact us.

• Entity: [to be confirmed]
• Registered address: [to be confirmed]
• Privacy contact: [to be confirmed]

If you have any questions about this policy or how we handle your data, contact us at [contact to be confirmed].

2. What information we collect

We collect only what we need to respond to you and improve our website.

Information you give us directly, when you submit a form on our site (for example, to request the Revenue Leak Checklist or to book a free revenue audit):

• Your name
• Your email address
• Optionally, your company name and any message or details you choose to share (such as your response to “what frustrates you most about your revenue”)

Information collected automatically, when you browse the site:

• Usage and device data via Google Analytics 4 (for example: pages viewed, approximate location derived from IP, browser and device type, and how you arrived at the site)
• Cookies and similar technologies (see Section 7)

Scheduling information, when you book a call, the scheduling is handled by Calendly, which collects the details you provide to book (name, email, selected time, and any answers to booking questions).

We do not intentionally collect sensitive personal data (such as financial account details, health data, or government identifiers) through this website. Please do not submit such information through our forms.

3. Why we use your information (purposes)

We use the information above to:

• Send you the resource you requested (such as the Revenue Leak Checklist)
• Schedule, confirm, and conduct a revenue audit or consultation you requested
• Respond to your enquiries and follow up about our services
• Send occasional practical emails about sales and marketing, where you have agreed to receive them (you can unsubscribe at any time)
• Understand how our website is used and improve its content and performance
• Comply with applicable legal obligations

We do not sell your personal information.

4. Lawful basis for processing

We process your personal data on the following bases, as applicable under applicable Indian data protection law:

• Your consent, for example, when you submit a form, request our checklist, or opt in to receive emails. You may withdraw consent at any time.
• Legitimate / necessary purposes, to respond to a request you have made and to provide the service or information you asked for.
• Legal obligation, where we are required to retain or disclose information by law.

5. Who we share it with (third parties)

We use a small number of trusted third-party service providers to run our website and operations. Each processes data only as needed to provide their service:

• Cloudflare, website hosting, content delivery, and security. May process technical data such as IP addresses to deliver and protect the site.
• Google Analytics 4 (Google), website analytics. Helps us understand aggregate usage. Google may process this data in accordance with its own privacy policy.
• Calendly, appointment scheduling. Processes the booking details you provide.
• Email service provider, [provider to be confirmed], to deliver the resources and emails you requested.

These providers may process or store data outside India. Where that happens, we take reasonable steps to ensure appropriate protection consistent with applicable law. We may also disclose information if required by law or to protect our legal rights.

6. International data transfers

Some of our service providers (such as Google, Cloudflare, and Calendly) operate globally and may store or process data on servers outside India. By using our site and submitting information, you understand that your data may be transferred to and processed in other countries, subject to the safeguards described above and applicable law.

7. Cookies and analytics

Our website uses cookies and similar technologies, primarily through Google Analytics 4, to understand how visitors use the site. These help us see which pages are useful and improve them.

You can control or disable cookies through your browser settings. Disabling cookies may affect how some parts of the site work.

8. How long we keep your data (retention)

We keep personal information only as long as needed for the purposes described in this policy:

• Form submissions and enquiries: retained for as long as we are in contact with you about our services, and for a reasonable period afterwards for record-keeping, then deleted or anonymised.
• Email subscribers: retained until you unsubscribe or ask us to delete your data.
• Analytics data: retained according to our Google Analytics configuration.

9. Your rights

Subject to applicable law (applicable Indian data protection law), you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Delete your data (where there is no overriding legal reason to retain it)
• Withdraw consent at any time, including unsubscribing from emails
• Raise a grievance about how we handle your data

To exercise any of these rights, contact us at [contact to be confirmed]. We will respond within the timeframe required by applicable law. If you are not satisfied with our response, you may have the right to escalate to the relevant data protection authority.

10. How we protect your data

We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we work to safeguard your data and to use providers that maintain recognised security standards.

11. Children’s privacy

Our website and services are intended for business owners and professionals. We do not knowingly collect personal data from anyone under the age of 18.

12. Changes to this policy

We may update this policy from time to time. When we do, we will revise the “Last updated” date above. Significant changes will be communicated where appropriate.

13. Contact us

For any privacy question, request, or concern:

• Email: [to be confirmed]
• Entity: [to be confirmed]
• Address: [to be confirmed]